As health and fitness have become a more integral part of public consciousness, a greater demand for fitness models has come about. Some of the big sports companies are spending huge amounts of money on ad campaigns. This means fitness modeling can be very lucrative.

About 10 years ago everyone exercised in baggy sweats, but today there is a much wider selection of workout attire to choose from. Add to this the increase in fitness, health, outdoor, and lifestyle magazines found at newsstands, and it's not hard to see that this industry is growing rapidly.

The requirements for being a fitness model are: to have a perfect, toned and athletic physique, have an attractive face, and good skin. A strict diet and exercise regimen are also a must.